Forbes India Magazine – The New Rules of BoP Marketing | Pierre Paperon

21 02 2012

Via Scoop.itInclusive and Sustainable Business

How PepsiCo India’s new chairman Manu Anand is tearing down existing rules to create an exciting new business model to serve bottom-of-the-pyramid consumers (The New Rules of BoP Marketing: @PepsiCo India’s #bopbiz strategy (Forbes India Magazine …
Via www.scoop.it

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