Companies like Nokia, Philips, HUL, Godrej eye emerging middle class India – Economic Times

6 03 2012

Via Scoop.itInclusive and Sustainable Business

Companies like Nokia, Philips, HUL, Godrej eye emerging middle class IndiaEconomic TimesWith Godrej starting at the bottom of the pyramid (BoP), it seemed to be following the late CK Prahalad’s prescription to a T: of selling low-margin products in…
Via economictimes.indiatimes.com

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