Leveraging Information and Communication Technology for the Base of the Pyramid: Innovative business models in agriculture services | Development Fund

18 07 2012

See on Scoop.itInclusive and Sustainable Business

In 2011, Hystra, a consulting firm specializing in hybrid (social and business) strategies, and its non-profit partner Ashoka, reviewed more than 280 initiatives globally that used Information and Communication Technology (ICT) to provide education, healthcare, agro-services or financial services to the Base of the Pyramid (BoP).

 

Their study found that people living in rural areas – with poor access to goods and services – have the most to gain from ICT, which suddenly makes a whole new world available. The 5 agro projects studied in the report, some already reaching millions of farmers, are interestingly converging toward similar integrated services, combining weather, crop and price information, tailored advice from remote experts, and in most advanced models, purchase of inputs and sales of products for farmers.

See on www.gsma.com

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