At Least a Million – Business Fights Poverty

19 07 2012

See on Scoop.itInclusive and Sustainable Business

For many years I have been a vocal advocate for what I call the “Don’t Bother Trilogy” in the practice of design, which states: 1. If you haven’t had good conversations with at least 25 customers before you start 2. If the product or service you design doesn’t pay for itself three times in the first year 3. If you can’t sell at least a million of them

DON’T BOTHER!

See on www.businessfightspoverty.org

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