It Is Time For India To Think Big And Stop Their Obessions With Jugaad. What They Need Is Bigger Asipirations And Design Thinking Competencies. – innovation playground Idris Mootee

23 08 2012

See on Scoop.itInclusive and Sustainable Business

They need to stop thinking innovating only at the bottom of the pyramid but start to build aspiration for innovation for bigger ideas.  Instead of engineering down products to fit the needs of the limited buying power constrained mass markets, they need to start thinking engineering up for products that shape industries in the developed markets.

See on mootee.typepad.com

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