The Solar Charging Kit for Africa You Want for Your Own Home – Business – GOOD

23 08 2012

See on Scoop.itInclusive and Sustainable Business

Mike Lin and Brian Warshawsky find themselves in the unusual but enviable position of having stumbled on an unexpected business hit. The pair set out with a social goal and built a product for poor Ugandans. But this week, the gadget the pair built to help poor Africans without electricity start micro businesses has proven to be popular with American customers. Their power system for rural Africa makes for a pretty handy camping tool as it turns out. 

“It’s been particularly exciting to see our U.S. sales launch go so well on Kickstarter because we developed the ReadySet to be rugged and durable enough for Africa without the U.S. in mind,” Lin said. He’s CEO and co-founder with Warshawsky of Fenix, an energy startup designing products for the developing world.

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