GTZ – Online – Library Sustainable Economic Development

20 10 2012

See on Scoop.itInclusive and Sustainable Business

“The study investigates the potential of multinational companies based in emerging economies as development agents. With their spectacular growth in number, size and influence, these so called Emerging Market Multinationals have become a major driver of economic development in their home and host countries. Their consumers and suppliers often belong to the low-income population (Base of the Pyramid – BoP). Moreover, Emerging Market Multinationals are increasingly investing in least-developed countries, and therefore serve a market that transnational companies from industrialized countries tend to avoid.

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